A Century of Legacy and a Glimpse Into the Future: Wichita’s Orpheum Theatre - The First Historic Venue with Mirror Billboard Displays™

In the heart of downtown Wichita stands a building that has seen it all—silent films, vaudeville acts, jazz legends, community celebrations, and standing ovations. The Orpheum Theatre, a grand dame of American performance venues, has been a cultural pillar since 1922. But in 2019, it quietly made history in a completely new way.

It became the first historic theater in America to integrate Mirror Billboard Displays™ into its space.

Let that sink in.

While other venues hesitated to introduce tech into their storied walls, the Orpheum leaned into innovation, showing the world that historic preservation and modern advancement don't have to be at odds. They can dance together beautifully.

A Bold Step in 2019

We remember the call, the meetings, the preplanning, and finally, the installation of the mirrors. The Orpheum team wasn't just looking for screens. They were looking for something that could inform, inspire, and engage guests without diminishing the historic feel that made the theater special.

The solution? Four strategically placed Mirror Billboard Displays tucked seamlessly into the theater's restrooms, with golden wooden frames from OverstockArt, one of our trusted partners.

Elegant, subtle, and practical, the displays enhanced the patron experience and preserved the space's visual integrity. To this day, those original units are still working.

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2025: A Curtain Closes for Restoration

After more than 100 years, the Orpheum is preparing for a new chapter—a $10 million restoration project to preserve its architectural glory and upgrade it for the future. The theater will temporarily close its doors, but its legacy as a pioneer continues.

As they consider the next phase, they discuss whether to upgrade the original displays. One thing's sure: their decision in 2019 made waves, even if it flew under the radar then.

Historic Doesn't Mean Stuck in Time

If you manage or own a historic theater, ask yourself this:

• How are you keeping audiences engaged the moment they walk in the door?

• Are you using every space—even the restrooms—as a touchpoint for storytelling and sponsor recognition?

• Could a Mirror Billboard Display bring your patrons closer to your mission while enhancing your brand and revenue?

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The Orpheum has shown us that the answer can be yes, and you don't have to wait for a $10 million restoration to start.

Your Theater Could Be Next

We invite theaters' executive teams, managers, preservationists, and cultural institutions worldwide to follow the Orpheum's lead. If your venue blends heritage with high standards for guest experience, the Mirror Billboard Display™ may be the upgrade you didn't know you needed.

The Orpheum Theatre didn’t hesitate to lead—and neither should you.

If you manage a historic theater or performance venue and you're ready to enhance your guest experience, increase sponsorship revenue, and bring timeless charm into the digital age, the next step is simple:

Order your Mirror Billboard Displays™ today.

No waiting. No calls. Just results.

Be the next success story.